Serbia as a country has a rich history, interesting inhabitants and incredible beauties of nature. Every year tours to Serbia are becoming more and more popular. Tourism contributes considerably in terms of GDP and work creation, not only in the travel industry, but also in the other sectors of the economy. The President of Serbia, Boris Tadic, has joined the “Leaders for Tourism Campaign”, which was welcomed by World Travel & Tourism Council (WTTC). According to World Tourism Organization, a specialized agency of the United Nations (UNWTO), the results of Serbia in the field of tourism are one of the best among the countries of South Mediterranean Europe in 2011. During 2011, the number of tourist increased by 12% and receipts from tourism rose by 18%. Moreover, at a summit in Brussels, the European Union gave Serbia the rank of candidate to join in European Community. All this facts have made the necessity to learn the English language a top priority. Sandra Vojvodić, the official representative of English Club TV Channel in Serbia, declares: “I am glad that AVcom became the first cable operator in Serbia that estimated the huge potential and importance of English Club TV for Serbians, especially for our young generation, which just go to school or make first steps in career. They have a good possibility to learn English with pleasure and come to love this beautiful language that helps them in their life. I appeal the other cable operators to think about the future of our youth and open them the door to the new future.” AVcom d.o.o. is a CATV and Internet service provider. Its HFC network is built into several cities in Serbia – in Belgrade, where it covers municipalities Stari Grad and Zvezdara, in Pančevo and Obrenovac. It provides cable broadband, wireless and fiber-optic Internet giving our customers quality through high-speed Internet access and reliable services. More information can be found on www.avcom.rsEnglish Club TV is an educational channel for those who study English. All programs have been developed by experienced methodologists and have an educational aspect, which helps to combine education and entertainment. Moreover, programs are divided into different levels and topics, which help viewers to enlarge their vocabulary with new words from different areas of life and therefore can feel comfortable in an English speaking environment. The English Club TV Channel is encrypted using the Viaccess 4.0 system. For more information visit: www.english-club.tvECTV NETWORK LIMITED, a partner of English Club TV Ltd., distributes the English Club TV channel and VOD in more than 94 countries in Europe, Asia and Africa. English Club TV programs are developed for viewers and listeners who have different levels of English. Language learning technology is patented, and all rights are reserved.