In the course of conferences, important meetings were held with providers and media representatives, during which participants were discussing the prospects of thematic channels in domestic markets. The special emphasis was made on the launch of the brand new English Club TV HD channel and its advantages for viewers and permanently expanded kids’ module. During the special presentation at ZKOS, Vika Klasinc, the Director of Mar-Vik Vikica Klasinc s.p., shared the results of T-2 and ECTV’s joint contest — the winner of which was awarded a 4-day trip to London. Julianna Moroz, TV Content Sales and Marketing Manager at Multimedia Consulting Investments Europa OU, told her colleagues in Lithuania about Livas and ECTV’s quiz on Facebook that helped attract the attention of more than 5K people to the English Club TV Channel. Ivaylo Ivanov, Sales Director at Virgin Group Bulgaria Ltd., set out an opinion about prospects of the thematic channel in the Bulgarian market and the importance of learning English in tourist-oriented countries. Throughout the duration of the conferences, colleagues talked over novelties that viewers can expect from English Club TV and the English Club TV HD channels in the new season which includes the launch of some interactive projects for viewers, prospects to expand the kids’ module up to 3 times and the intention to conduct more events for viewers in order to give more people the possibility to visit the UK.