Andrew Semchenko, the MD at the English Club TV Group, states: “Consumer demand in China is constantly accelerating and it’s a great challenge for us to be in the game. After our research, we’ve felt a strong demand in educational content in Chinese market. 25% of the grade in the Gao Kao, the University entrance exam in China, is determined by test sections on English grammar, reading comprehension, translation skills, and vocabulary. Urban areas regard English as a key to economic development and a crucial skill for all workers, and many companies in China require candidates to pass CET-4 or CET-6 to receive an interview. It’s a great delight for us to start distribution in China. We hope that teaching English via the English Club TV channel and its edutainment content will make a very useful impact on our future viewers from China.” Mr. Zuhong Yue, a coordinator of distribution of English Club TV Group in China, says: “When professional English education content meets the world’s largest English learning population of China, let’s see how the sparks fly!” From November 1, 2012, English Club TV Channel is accessible to the Pan-Asian region through MEASAT 3A satellite.