The English Club TV Group Starts Distibution In China

Thursday, 22 August 2013

Andrew Semchenko, the MD at the English Club TV Group, states: “Consumer demand in China is constantly accelerating and it’s a great challenge for us to be in the game. After our research, we’ve felt a strong demand in educational content in Chinese market. 25% of the grade in the Gao Kao, the University entrance exam in China, is determined by test sections on English grammar, reading comprehension, translation skills, and vocabulary. Urban areas regard English as a key to economic development and a crucial skill for all workers, and many companies in China require candidates to pass CET-4 or CET-6 to receive an interview. It’s a great delight for us to start distribution in China. We hope that teaching English via the English Club TV channel and its edutainment content will make a very useful impact on our future viewers from China.” Mr. Zuhong Yue, a coordinator of distribution of English Club TV Group in China, says: “When professional English education content meets the world’s largest English learning population of China, let’s see how the sparks fly!” From November 1, 2012, English Club TV Channel is accessible to the Pan-Asian region through MEASAT 3A satellite.

ECTV Network is a part of English Club TV Group. The English Club TV Group is a group of production, education and distribution companies that operates worldwide in the field of English language teaching under the brands of “ENGLISH CLUB TV” and “ECTV”. English Club TV is an educational channel for those who study English. All programs have been developed by experienced methodologists and have an educational aspect. English Club TV HD is the high definition simulcast of the English Club TV channel. English Club TV HD was launched in January 2013. The web site (www.english- is a web service for fans of the English language and fans of English Club TV content worldwide that provides its on- line service of the English language learning under the brand of “ENGLISH CLUB TV On-The-Go” in 74 countries worldwide.