The English Club TV Channel took part in the annual HCA/HTCA Cable Conference, which was held from the 24th to the 26th of September in Tihany, Hungary. During the conference, at the English Club TV stand, all comers could not only become acquainted with the numerous educational programs, but also take part in interesting quizzes and games. The participants were also able to win specially branded iPods, access cards to watch the channel online and many other valuable prizes. The key of the conference was the presentation of English Club TV’s long-awaited expanded version of Time Slot for Kids, developed by experienced teachers, psychologists and methodologists to impart to children a love of English language learning and help them have fun while studying English. The renewed Time Slot for Kids got the highest marks from both children and cable operators. Széles Krisztina, the Operational Director at MERT Marketing Consulting Kft., states: “In Hungary, an English teaching channel like English Club TV is extremely important. The Hungarian language is not similar to the most popular and globally spoken languages and for this reason the communication between the rest of the world is very difficult if not impossible. Moreover, in Hungary, the viewers tend to prefer synchronized movies which means that the viewers cannot acquire new words and expressions from the Television. Also unfortunately, only a limited number of programs are available in English. Furthermore based on European Union research, Hungary is one of the worst performers regarding the speaking of a second language.” Tímea MERÉNYI, the Managing Director at MERT Marketing Consulting Kft., states: “English Club TV will provide a great solution for all of these problems. With the educational approach every viewer can improve his or her English skills from the comfort of their sofa. It has a great variety of programs for every level which have been supported by other media channels. With the Video on Demand (VOD) contents the viewers can repeat or stop the programs as much as they need which increases the level of effectiveness even more. Last, but not least, the Hungarian viewers will really profit from the entirely new website, which provides great OTT solutions and online programs. With the website, anyone can simply improve their English while travelling with a smartphone or a tablet and the online chat can easily give answers to their questions concerning English learning. We really believe that English Club TV will become very popular in Hungary for its great niche content, excellent visuals and the outstanding online opportunities from the channel.” English Club TV Ltd. distributes the English Club TV Channel in Central and Eastern Europe. English Club TV programs are developed for viewers and listeners who have different levels of English. All rights reserved. Language learning technology is patented.English Club TV is an educational channel for those who study English. All programs have been developed by experienced methodologists and have an educational aspect, which helps to combine education and entertainment. Moreover, programs are divided into different levels and topics, which help viewers to replenish their vocabulary with new words from different areas of life and therefore can feel comfortable in an English speaking environment. The English Club TV Channel is encrypted using the Viaccess 4.0 system.MERT Marketing Consulting Ltd. is a marketing and distribution agency that provides the full range of services for distribution and promoting TV channels in the Hungarian market. It develops a content-based cooperation with the media and TV professionals. They have experience both on the cable provider side and the program provider side. Among the clients of MERT Marketing Consulting are English Club TV and Da Vinci Media GmbH.