The English Club TV channel is already available for TV viewers to support English language learning in Cyprus. Andrew Semchenko, CEO of English Club TV Group, says: “The English Club TV Group, while operating worldwide, feels that consumers’ demand in edutainment television is constantly accelerating. Cyprus is no exception. It has been reported that 80% of residents of Cyprus seem to have a firm command of the English language as a second language. In addition, being a popular touristic destination, English is also used to communicate with tourists. Our research shows that approximately 50% of tourists are native English speakers. English also operates as a lingua franca for migrant groups of non-Greek speaking background and for tourists who are not native speakers of English. PrimeTel and the English Club TV Group are proud to support the desires of viewers in Cyprus to learn English anywhere, anytime.” As the Chief Commercial Officer of PrimeTel Mr. Stephanos Stephanou added in a statement: “We are very pleased to have welcomed such an interesting, varied and unique educational channel on our platform, specifically aimed at those who want to learn and improve their English. This new learning experience is available to both existing and new subscribers to PrimeTel’s TV Packages. English Club TV: the perfect combination of education and learning for the whole family. “