Andrew Semchenko, CEO of English Club TV Group, says: “The English Club TV Group, while operating worldwide, feels that consumers’ demand in edutainment television is constantly accelerating. And now, as a logical step, we are eager to increase such enthusiasm and availability of educating via television in the States and Latin America. The recent increase in immigration accounts for rapid and substantial demographic changes in the United States’ population. An estimated 25 percent – one-in-four – children in America are from immigrant families and live in households where a language other than English is spoken. Latin America’s English proficiency is very low. In part this is explained by the importance of Spanish to the region. More importantly, Latino parents know that language is a key to cultural identity and losing it would reduce the chances to preserve their native culture. But English language learning also opens possibilities to enrich their own culture and to spread it to others as well. And this is what the goal should be. Bringing together cutting-edge products with the latest generation of educational content, technologies and services – the way we’ve been changing the game for the last five years. It’s a great delight for us to become business partners with Olympusat. We hope that due to our useful and successful cooperation, viewers will learn English faster, easier and with higher retention rates.” Tom Mohler, President & CEO, Olympusat, Inc., states: “We are happy to start distributing the English Club TV channel, as the main aim of the channel is to educate. We would like to support producers that work on educational TV content and help viewers, including kids, to learn and develop English language skills and widen their world views. We are confident that the concept of the channel will attract a large audience in the US and Latin America.”